The 4th edition of Italian Design Icons SH 2019

The 4th edition of Italian Design Icons 2019 (IDI) Shanghai was held as scheduled from 15 to 17 November at ideaPod the Bund, dedicated to the theme of “Innovative Design, the City of the Future”. IDI not only attracted numerous top Italian design brands and innovative companies in the industrial and technological sector to participate in the exhibition, but also attracted qualified speakers, and garnered the attention of a wider audience, as well as art and design enthusiasts and many university students.

Italian Design Icons originated from an idea of DP Group and organized by Eastant Communication & Events Co. Ltd, it is worth mentioning the curator of the edition - Carlo D’Andrea.
The purpose of the exhibition is to promote, particularly among the Chinese public, industrial design and Italian mechanical brands. During the 3 days of the exhibition, all the speakers shared with the many visitors their ideas and lectures about innovation for a better society and new methods of industrial design.

IDI is a splendid collection of acclaimed top Italian brands, which have undoubtedly impacted the design of countless products throughout the world and the lifestyle of millions of people. IDI Italian Design Icons wants to celebrate the excellence of Italian design, embrace the sustainability of new projects and bring forward and share knowledge across various industries.

This year's edition, the fourth in Shanghai, received precious support from institutional partners including the Consulate General of Italy in Shanghai, the Italian LUISS University Guido Carli in Rome, the Chinese University Shanghai Jiaotong University School of Design, the China - Italy Chamber of Commerce (CCIC) and the Italy China Foundation (FIC).

Media Partners - Baidu, Milano Finanza, Class Editori, We and China; Support Partners: ideaPod the Bund, New Sky, Sun events and exhibitions, Vudafieri Saverino Partners; F&B Partners: Mamma Mia, SinoDrink, Aperol and Pinto.

Among the thousands of visitors of this edition, it is worth mentioning the visit to the Exhibition of the Under Secretary of the Ministry of Foreign Affairs Mr. Ivan Scalfarotto but also the visit of Prof. Romano Prodi, former President of the Commission of the European Union and former Italian Prime Minister, both visiting Shanghai.

This year at IDI 14 of the most distinguished Italian brands in China participated, and with their excellent products every booth looked fantastic and unique. The gallery floor truly gave you a glimpse at the “city of the future", main theme of the exhibition. Famous brands such as Ansaldo Breda, Ariston, Casappa, Comau Robotics, Costa Crociere Asia, Ducati, FAAM, Fincantieri, IGuzzini, Itema, Maserati, Pirelli, Poltrona Frau and Targetti all contributed to the success of the event and the recently opened ideaPod location added an interesting sense of innovation to the entire exhibition.

The event is part of the "Italian Creativity Milan | Shanghai - ALL AROUND" initiative sponsored by the Consulate General of Italy in Shanghai, the Ministry of Cultural Heritage and Activities and Tourism and the Municipality of Milan.
We would also like to mention the many great speakers which hosted our lectures such as:
Mr. Davide Bruschi - Casappa General Manager;
Mr. Matteo Mutti - Itema Group Technical Marketing Director;
Ms. Sabrina Brignoli - Itema Group Technical Marketing & Communication;
Ms. Erin Zheng - Ariston Thermo Senior Product Marketing Manager / Vice Chair, Europe China Heating Initiative; 
Mr. Per Erik Bjornsen - Morph Design Consulting Ltd. CEO;
Mr. Gianmauro Vella - PepsiCo Head of Design Greater China, Middle East and North Africa;
Ms. Bingqing Liu - IdeaPod/3103 Design Studio Decoration Designer & Founder;
Mr. Mauro Anselmetto - Comau China & ASEAN CEO;
Mr. Mario Zanetti - Costa Group Asia President;
Mr. Fabrizio Cazzoli - Ducati China General Manager;
Mr. Charly Cai - Baidu Key Account Department;
Mr. Cesare Coppedè - Targetti Group Marketing Manager;
Mr. Ermanno Vitali - FAAM  China CEO;
Mr. Giancarlo Tintori - ID & AA S.r.l. Art Director;
Mr. Stefano Piontini - Head of Asia Pacific and Creative Director of Vudafieri Saverino Partners;
Mrs. Flavia Cusaro - Studio Volpi Managing Director China.
We want to congratulate Comau in receiving the award “ The Best Trending Brand of Italian Design Icons 2019 ” and Mr. Giancarlo Tintori in winning “ Most Influential Speaker of Italian Design Icons 2019”.